In the advent of computers, technology, and the unforeseeable reign of Apple, it’s difficult to know where the future of books lies. A normal train journey into the city will show more peoples’ noses glued to the glass of a smart phone rather than the pages of a book. In such fast times, it seems that people are more and more inclined to absorb shorter bouts of information rather than making the full time commitment to reading a book. people are more likely to talk about the bizarre-yet-hilarious video of a cat playing the piano rather than what they’re currently reading.
Certainly, people are more inclined to watch a few minutes of a short video before they make the full commitment to reading a 500-page novel. Not only that, people seem to be so isolated in their own affairs on their phones that it’s hard to imagine someone even attending a book club. So in the advent of technology, does this mean that the future of book clubs and reading is dead?
One of the main cures for this is simply to make the act of circulating stories available on a technological forum. To move it from word-of-mouth to YouTube and to make reading accessible on all platforms, electronically and socially. Incongruous partners as they are, the partnership of YouTube and books has had a profound an impact on the way in which new stories, books and literature are circulated now.
As more and more people use YouTube for cooking tutorials and even video game reviews, books can also reap the benefits of online media. BookTubing, a recent phenomenon in the YouTube community has only just emerged in the past two years. People post their own videos of books they review, enjoy reading or even their current creative writing projects. One of my favourite types of BookTubing videos to watch are ‘Book Hauls’ in which a BookTuber shares with the online community a set of books that they have recently purchased or acquired. In my own opinion, it’s one of the best ways for me to know what stories and writers attract the general public; high school students, university graduates, teachers, and people who simply enjoy reading for reading.
Some of the more popular BookTubers can range between 10,000 to 59,000 YouTube subscribers to their channel, meaning between 10,000 to 59,000 people around the world have gained awareness of a relatively unknown book within 10 minutes. Take for instance, the upcoming film release of John Green’s The Fault in Our Stars. After regularly watching various BookTube accounts, including the Lord-status John Green has achieved on his own YouTube account vlogbrothers, social media, especially the community of BookTubers have already generated so much anticipation for the film before a trailer has been released. A single book review video can be the turning point between whether or not someone should go and buy it at their nearest bookstore. Since the internet has become a BookTubing has become a source for readers of all ages to
From Literary Fiction, Biographies and one of the most popular genres, Young Adult Fiction, YouTube and BookTubing has become a platform in which writers can gain exposure for their books. In this case, technology has the capacity to become print’s new best friend. In that case, why not consider taking up BookTubing yourself? Make it an additional project to take up. You needn’t be a book reviewer per se, but share your story online.